Great commercials, great company

I really enjoy European TV ads for Honda, these two in particular.

First -- "The Cog". This two minute advertisement aired in many countries around the world a few years ago during the World Cup and became an almost instant internet hit. What's so amazing about it in a world dominated by CGI special effects and high-tech video editing equipment that puts NASA to shame? After 606 takes, what you see is real. No special effects. Every piece of equipment you see is part of a 2003 Accord. From the engine, to the glass in the windows, the tires, battery, interior grab handles...every piece is real. Click here for a link that takes you to three videos showing the making of the ad.

The Cog.
Don't be surprised if you find yourself watching it again and again.

The story behind how this was filmed is absolutely astounding. Do yourself a favor and read this article that was posted in the Telegraph (UK) after the ad campaign was launched, you'll gain a real appreciation for the crew who are responsible for this work of art.

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Next, this ad may not be as visually amazing as "Cog" but certainly very creative.



Ads can give real insight into how a company "ticks". After owning various kinds of Honda's over the years, I can bear witness to their fine attention to detail, superb engineering, and adherance to their core mission to provide well oiled, smooth running, well built machines that have an edge over their competition.